Video How Kylie Jenner’s Snapchat Turns Songs Into Hits

Imagine sifting through an entire year’s worth of someone’s Snapchats—it’s mind-numbingly mundane. A long perusal through Kylie Jenner’s archives is just that, only on a more opulent, materialistic scale. Watching a year of Jenner’s life unfold one Snap at a time also reveals a different side of Jenner. Throughout the year, she catalogued her listening habits exhaustively.

With each inclusion of a new song on her Snap story, artists saw returns either immediately or through the rest of the year. Call it a testament to Jenner’s ability to pluck talent from the relatively unknown, or a long-running con, but one thing’s for sure: the numbers don’t lie. Genius dove into the statistics to determine just how a spin during a Snap on Jenner’s account affected their song pages—call it, The Kylie Bump.

Read more on Genius: https://genius.com/a/how-kylie-jenners-snapchat-turns-songs-into-hits

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