Video How WWI Got Women to Start Wearing Bras

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In this video:

Corsets dominated the undergarments of wealthier women in the Western world for centuries, until WWI. So how did the war help popularize the bra? In a word, or two words in this case: metal shortage. The making of corsets required quite a bit of metal. Thus, in 1917, the U.S. War Industries Board asked American women to help their “men win the war” by not wearing or buying corsets.

Want the text version?: http://www.todayifoundout.com/index.php/2013/05/how-world-war-i-helped-popularize-the-bra/

Sources:

http://channel.nationalgeographic.com/channel/man-made/videos/history-of-the-bra/
http://en.wikipedia.org/wiki/Brassiere_measurement
http://en.wikipedia.org/wiki/Brassiere
http://www.womenshealthmag.com/health/bra-history
http://www.redbookmag.com/beauty-fashion/tips-advice/fun-bra-facts#slide-1
http://blog.brayola.com/20-facts-about-all-things-bras-and-boobs/
http://en.wikipedia.org/wiki/Corset
http://www.etymonline.com/index.php?term=brassiere