Video This Is Why K-Pop Is So Popular

People all around the world love K-Pop and here's why!
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Korean pop music is becoming more and more popular, but why? It’s not only big news in its native South Korea; it’s gaining more fans across the world too. In our video we’ll explore all the reasons why K-pop is so popular right now.

K-pop is part of the larger “hallyu” Korean Wave, so South Korean culture in general is in the public consciousness more now. Thanks to Psy’s “Gangnam Style” video, K-pop exploded into the West’s awareness in 2012. And you can see just how far the genre has come in the U.S. with K-pop boy group BTS winning the Billboard Music Awards’ Top Social Artist in 2017.

Part of the appeal is the feel-good factor of bright colors, slick choreography and upbeat tunes. The prevalence of pastel and neon shades in girl group 4Minute’s aesthetic was so significant their management coined the term “candy funk” to describe the look. Orange Caramel did endorsement videos for ice cream chain Baskin Robbins. And let’s not forget the appeal of the “aegyo” culture that sees K-pop idols using high-pitched baby voices and “cute” faces.

K-pop groups have lots of members with different traits to give a widespread appeal. They play nice too, with girl band Twice and Red Velvet presenting themselves as BFFs rather than rivals. Members of boy group Big Bang highlight the diverse talents of “idols”: Daesung acts too, and G-Dragon is a fashion trendsetter. They work hard to get where they are: G.Soul trained for 15 years before he debuted his music.

Watch our video to discover why K-pop is so popular, and tell us in comments what you think is the most appealing aspect of the genre.

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